Services
Three jobs. Each one has a price on this page.
We write product pages, launch emails and voice guides for skincare and wellness brands. Nothing else, so we do those three well. Every figure below is the figure you’ll be invoiced.
01 — Product page
The page that sits next to the Add to Cart button
One SKU, written from the formula up. We read the INCI list first, then write what the product does, how to use it, and what it contains. No adjectives that need a footnote.
From $685 per SKU
- 01Headline, plus three alternates you can test.
- 02400–600 words of body copy, with ingredient callouts.
- 03A short FAQ block: use, texture, patch test, shelf life.
- 04Flags on any line that reads like a drug claim.
- 05Two edit rounds. First draft in 5 business days.
A second product page in the same brief is $395.
02 — Launch email sequence
Five emails around one launch date
Written to be sent in order across the two weeks around launch. Each one does a single job, and each subject line is written to be read in full on a phone.
Before launch
Waitlist
The ingredient list, in order, and the date it opens.
Launch day
It’s live
What it is, what it costs, who it’s for. One button.
Day 2–3
How to use it
Amount, timing, patch test. Answers the replies before they arrive.
Day 5–7
The question
The one objection your customers keep raising, answered plainly.
Day 10–14
Still here
A quiet nudge for people who opened but didn’t buy.
Subject lines, preheaders and send-day order included. Formatted to paste into Klaviyo or Shopify Email.
03 — Brand voice guide
So the next writer doesn’t have to guess
A short guide your freelancers, your VA and your future self can follow. Built from your own pages and your customers’ own emails, not from a template.
$2,260 one guide
- 01Tone rules, in plain sentences you can check a draft against.
- 02A words-we-use list and a words-we-skip list.
- 03Twelve before-and-after lines taken from your pages.
- 04A claims sheet: what you can say, and what goes to your advisor.
A page from the guide
Start here
Send the formula. We’ll send a date and a price.
Tell us which of the three jobs you need and when you launch. We answer weekdays, 11am to 6pm, usually the same afternoon. Billed half to start, half on delivery.